Best Digital Marketing Tools – It is, but with so many marketing automation tools available online, why would you do that?
It’s a completely different story about which solution to choose, because there are quite a few, and such an abundance can sometimes be overwhelming.
Best Digital Marketing Tools
To save you time, we have compiled a list of these solutions and divided them into categories. Some of the best digital marketing tools to take your marketing approach to the next level include Ahrefs, Simrush, Buffer, MailChimp, HotSuite, Cosmetics, Plaid, Canva and many more.
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In this guide, you will find a complete comparison of these platforms and learn about their use cases, features, and pricing.
Our list is quite extensive, so if you don’t have time to explore each tool individually, we’ve created a comprehensive graphic that shows the use cases, features and cost of each digital marketing solution. have a look:
Now let’s categorize these platforms so that you can easily navigate through them based on your current digital marketing needs.
Let’s start with search engine optimization, one of the most important but most time-consuming strategies in online marketing.
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Ahraf is a comprehensive SEO tool with solutions for keyword research and optimization, link building, website auditing, guest tracking and more.
Ahrefs is a great tool for digital marketing teams looking to measure their SEO strategy, especially in terms of link building – this platform has a lot of useful and detailed reports on backlink profile growth. , referring domains etc.
You can also use a packet analysis tool, compare domains, and install Ahrefs as a WordPress plugin and Chrome extension toolbar.
A free version of Ahraf is available for anyone who wants to try it out, but the features will only be available on your site and only after verifying site ownership. If you want increased performance, consider the less expensive Lite plan, which costs $99 per month.
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The Lite subscription is perfect for small businesses and projects. However, if you are an SEO professional or an inbound marketer, it is better to choose the standard subscription or the advanced plan, which is essential if your business is growing rapidly. The Enterprise option is mainly for agencies and large companies.
Semrush is a search engine optimization platform that includes tools for keyword research, competitor analysis, link building, on-page SEO, local SEO, online advertising, social media management, content marketing, and more.
As you can see, it is very similar to the alphabet, but there are differences in usage. Let’s see what it is.
Seamarsh is the best solution for keyword research because it has more than 21.1 billion queries in its database covering 190 countries and regions around the world.
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We’ve already covered the main types of features offered by SMS, but let’s take a look at what each includes:
It is also worth mentioning that Semrush is a reliable content marketing solution because it offers many tools such as SEO content templates, content calendars, content audits, etc. to help you optimize your content marketing strategy. can do
Like Ahrafs, Simrush is also a perpetual free plan with limited features. Paid plans start at $119 per month.
The affordable Pro plan is perfect for small teams and beginners in digital marketing. As your team grows, you can upgrade to a premium subscription, perfect for agencies and mid-sized businesses. A business plan is only necessary if you run an agency and need to run a large-scale campaign.
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Now let’s look at the last option in the category of SEO tools for digital marketers.
Clearscope is an AI-powered keyword research solution that helps digital marketers use more content and increase website traffic.
This statement is inspired by the system Clearscope uses to classify content. The more search terms the content contains, the higher the mark. This is very convenient because you don’t have to search for each word manually to make sure it is found in the content.
Clearscope is the solution for you if you want your website to rank high in the SERPs, but you don’t have the time or expertise to do extensive keyword research.
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Clearscope works as a dashboard with a text editor. You can enter a keyword of your interest and the tool will compile a set of search terms that you can later add to the text.
When you paste text into the editor, the tool will automatically evaluate it. You can then work to improve the quality of your content by adding more search terms to the piece. Later, after publishing your content, you can also use Clearscope for ranking tracking, SEO reporting, and competitor analysis.
Clearscope is not freemium, but you can schedule a call with the sales team to see a demo of the product.
If you like this tool, you can start with the Premium plan, which costs $179 per month, which gives you 20 content reports, 100 keyword discovery credits, and three user slots. The Business subscription is more comprehensive and is perfect for SaaS companies doing SEO at scale and other companies looking to invest in growth. The company’s plan is customizable and suitable for large SEO agencies.
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While the digital marketing community often focuses primarily on inbound marketing (if you don’t know what that is, check out our guide to comparing these strategies and ABM), paid advertising is still important. This can significantly accelerate lead generation, increase sales and increase brand awareness.
However, this strategy can also be very expensive and requires constant monitoring to ensure that the campaign is performing at its peak and that your money is not wasted. Therefore, it is better to invest in paid media platforms, three of which we want to introduce you today.
SpyFu is a web search analytics and competitive intelligence platform that helps you optimize and increase your SEO and PPC revenue.
Basically, SpyFu lets you see how a given domain is performing, the keywords it’s ranking for, the ads it’s bought on Google, and its main competitors. To identify your strengths and weaknesses and use this data to improve the performance of your website.
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Since we are talking about paid media, you can trust SpyFu if you want to run data-driven advertising campaigns. It provides information about your competitors’ online advertising activities and helps you determine the strategy that will work best for you.
You can run SpyFu with a free trial, but you’ll need to add your credit card information. The cheapest basic plan costs $39 per month:
However, note that the basic plan has limitations on everything – search results, data export, historical data, etc. If you want to increase the functionality of the tool, you can choose a professional or team plan. By the way, if you choose an annual subscription, you will get a significant discount.
Optmyzr is an online SEM and PPC tool that helps you manage your advertising campaigns from A to Z. It allows you to manage ads, budgets, bids and keywords. Advertising professionals can use it to run online ads on AdWords, Microsoft, Amazon and Meta platforms (especially Facebook).
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The Optmyzr dashboard includes everything you need to manage your paid media campaigns, saving you a lot of time. However, its options are quite wide, so let’s find out which one will benefit the most.
Optmyzr is the best tool for those who want to improve the performance of their advertising activities. So, if your ads are underperforming, you can turn to this platform for detailed reports and optimization recommendations.
When it comes to ad formats, this platform allows you to manage and track search ads, shopping ads, display ads, and video ads—basically, any type of ad you’re interested in.
Optmyzr has a free trial period of 14 days. Next, you will need to choose from the following plans:
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Basically, the cost per subscription will depend on your monthly advertising budget. Let’s say your ad spend is less than $10,000, in which case your plan will cost you $249 per month. However, the price will be reduced if you choose a 6-month or annual subscription. You can also set a custom or enterprise budget, but you will need to negotiate the price of your project with your sales representative.
Optimizely is an online digital marketing tool that offers a range of solutions to improve customer experience and personalization across multiple channels – websites, mobile apps and more.
Basically, you can use Optimizely to improve the performance of any digital marketing strategy, including paid campaigns, thanks to its features, which we’ll talk about a little later.
First and foremost, Optimizely is for businesses trying to figure out what works for them in online marketing—an experiential platform to better understand and address your audience’s needs. Provides deep insights and data to help
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Let’s take a look at Optimizely’s digital experience platform toolkit to understand how it can help your PPC efforts.
As you can see, this platform includes everything you need to create ads, choose the best performing ads (thanks to A/B testing), launch and manage campaigns, based on data Improve performance, etc. It really is
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